Tomorrow Beiersdorf will formally open its Eucerin Skin Institute in an old post office building on Hamburg’s Stephansplatz. Different from traditional flagship stores, the institute is a “unified concept consisting of scientific skin diagnosis, a well-founded and personal consultation as well as individual skin treatment,” the company said. With this the move, the Eucerin brand will move closer to consumers and strengthen its position as the leading medical skin care brand in German pharma...